As a member of the leadership team, Tara helps to shape and implement the overall vision, strategic plan, and related strategic initiatives for the Hesburgh Libraries.
She also develops and executes integrated marketing communications strategies to highlight the vital contributions the Libraries make to teaching and research and connect stakeholders to library expertise, services, resources, and special programs that accelerate learning and advance scholarship.
To this end, Tara works across several areas, including strategic planning, brand development, digital marketing, event marketing, social media, public relations, content development, web design and graphic design. Within the Libraries, she leads and consults with multidisciplinary teams in support of core programs and priority initiatives. She also works in collaboration with campus partners, including the schools and colleges, centers and institutes, University Development, Alumni Association and University Communications to advance the mission of the libraries and shared institutional goals.
Tara is a graduate of University of Notre Dame and holds a bachelor of fine arts degree with majors in graphic design/advertising, art history, and Arts and Letters Program for Administrators (ALPA). She also earned a master of science degree from Northwestern University studying integrated marketing communications.