As a member of the senior leadership team, Tara helps to shape and implement the overall vision, strategic plan, and related strategic initiatives for the Hesburgh Libraries.
In addition, she develops and oversees the implementation of library-wide integrated marketing and communications strategies that heighten awareness and support of the vital contributions the Libraries make to teaching, learning and research at Notre Dame. For priority initiatives and special projects, she also creates and implements multiplatform communication strategies in alignment with organizational goals.
To this end, Tara works across several areas, including strategic planning, brand development, advertising, online and digital marketing, event marketing, social media, public relations, content development, web design and graphic design. The Libraries’ integrated communications program ensures that Notre Dame students, faculty and other stakeholders have awareness of and access to digital and discipline-specific research expertise, core library services and special programs designed to accelerate learning and advance their research and scholarship.
Within the Libraries she leads cross-programmatic, multidisciplinary teams in support of overall strategic vision, core programs and priority initiatives. Tara also works in collaboration with campus partners, including the schools and colleges, centers and institutes, development, Alumni Association and University Communications to advance the mission of the libraries as well as our shared institutional goals on campus and beyond.